This is Mercy, a healer in the video game “Overwatch,” which I played quite a bit last winter. However, the story here is that the pink skin/outfit she’s wearing was a special fundraiser for the Breast Cancer Research Foundation. Players usually earn new skins for their characters by playing the game. But the only way to get the pink Mercy skin was to pay $15 cash. There was also a limited edition t-shirt available for $30. The minute I read that 100% of the proceeds from the skin would go to the BCRF, I jumped back into the game and bought it. How many fundraisers have you heard of that give 100% of the donations to the charity? I couldn’t NOT be a part of it.
And yesterday, Monday, the results were announced. (I saw the story in Forbes.) During the fundraiser’s limited two-week period, gamers worldwide poured $12.7 million into the foundation!
Gamers are a wonderful community. Don’t let anyone tell you otherwise. And given my little run-in with breast cancer a few years ago, I am absolutely bursting with pride and gratitude (and a few tears).
Blizzard’s thank you to players:
(Cross-posted from “Pied Type”)
Encouraged to hear 100% of the donations go to the foundation. So rare and certainly worthy participating in and spreading the word to others.
Wish it would become a trend.
I’d pretty much dissed all fundraiser schemes after so many reports that most of the money they raise ends up going to “overhead,” self-promotion, or the organizers themselves. I was dumbfounded but delighted when I saw that 100% figure.